June 30th, 2010 
Administrator Frelia Hiring an SEO consultant to handle the natural position of the company is a decision as important as hiring a sales manager or accountant to take you the taxes. Many can improve the visibility and reputation of your site, but can also wreak havoc. Thus, we must learn to hire.
In most cases, the usual services of an SEO consultant, usually the following:
- Review and development of website content
- Review of the structure of the website
- Technical Support (buying domains, hosting, programming errors, SEO web design, etc …)
- Research and consultancy keywords
- Competition Study
It is important to understand that SEO has nothing to do with PPC Campaign Management, it is the ads that appear to the right column of the search results page. No browser accepts money to appear in a better position of the organic results. Therefore, the fee you pay your SEO consultant is paid only for their services.
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The name of the product / service is particularly important on the Internet, being the product / service. The brand must have a name of its own and not a generic name. Like a traditional marketing strategy, you must build a strong brand with its own identity and own personality. If a generic brand does not work in the physical world, it will not work on Internet.
