Pocky is a small shaped cookie crisp and colorful stick covered with chocolate icing is a veritable institution in Japan and closely resembles its European cousin: The Mikado. Indeed, Mikado is nothing more than the principle of Pocky taken by a French firm: the company LU under license from the Japanese firm “Ezaki Glico” Pocky famous owner.

Why does Pocky so popular?

Firstly it is very easy to eat. It plunges his hand into the packet, it pulls out a stick and toasted it, it crunches, crunches on. Attention fingers! It’s so delicious you could chew a bit too … Also edible everywhere! Not like a pizza place to be seated at the table and attention to the fat that remains on the hands. The pocky quite the opposite, it is tiny, mimi and any dry fingers.

Then, the Pocky has a range of different glazes, there is something for everyone! This obviously attracts more gourmet. This is very simple: white chocolate, black, hazelnut, almond, praline, milk, etc … At the most varied and original: the stripes of all colors, glazing fruit of all kinds, honey, pudding, Special Valentine’s Day, etc. …

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